Overview
- Maltesers commissioned a OnePoll survey of 2,000 women and paired the release with a short film starring Angela Scanlon and Judi Love.
- The research identifies a sisterhood code of quiet support such as the rescue look, quick “are you okay?” checks, and waiting up until friends report home safe.
- Reported figures include 37% who share unspoken communication with friends, 68% who can converse with eye contact, and 77% who say such moments lift their day.
- The code most often shows up in bars or nightclubs at 36%, in public toilets at 26%, and at work at 22%.
- Everyday help also covers sharing tissues or chargers and discreet fixes like tucking a label or adjusting a strap, with women saying they do something like this about three times a week.