Overview
- A Travelzoo-commissioned poll of 2,000 adults, published Friday, found 59% struggle to name well-known UK landmarks.
- Recognition skewed global, with 94% identifying the Statue of Liberty as many failed to name sites like Hadrian’s Wall or St Paul’s Cathedral.
- Cost topped the barriers to visiting local sites, followed by lack of time and transport issues.
- One in five plan more UK holidays this year, with the coast the first choice for staycations at 61% in OnePoll figures.
- Travelzoo paired the findings with a campaign fronted by TV presenter Julia Bradbury to encourage people to explore more of the UK.