Overview
- The Dresden Marketing GmbH study, based on roughly 500 on-site interviews and costing about €10,000, quantified visitor spending across residents, day trippers and overnight guests.
- Hotels topped 90% occupancy during the festival weekend as average room rates rose to about €136, producing roughly €1.3 million in lodging tax for the city.
- Nearly 90% of day visitors and about half of overnight guests reported traveling primarily for the festival, underscoring its pull as a trip motivator.
- Per-person outlays were substantial, with overnight guests spending around €308 per day, day visitors about €111, residents roughly €47, and exhibitors near €222.
- The event costs about €1.2 million annually, the municipal subsidy has stayed at €50,000 for 15 years, and organizers are requesting €150,000–€200,000 with no formal city response reported.