Overview
- Circana Connected Intelligence reports that about 35% of U.S. consumers do not want AI built into their phones, laptops or other gadgets.
- Among those rejecting AI, the leading reason is lack of need, with nearly two-thirds saying their existing devices handle required tasks.
- Privacy worries are widespread at 59%, and 43% do not want to pay more for AI-enabled models, while only about 15% cite complexity.
- Awareness is high, with 86% recognizing that AI is already embedded in smartphones, smart speakers and laptops.
- Interest still exists overall, as 65% want AI on at least one device, led by 18–24-year-olds at 82%, suggesting targeted appeal by age group.