Overview
- The Supreme Court issued the directions on Wednesday, June 3, 2026, requiring six Telangana institutions that use the name 'Princeton' to publish clear notices that they have no connection with Princeton University in New Jersey.
- The order spells out specific steps including a website disclaimer in the largest font on each site, prospectus and admission-material warnings, display boards outside campuses, and a requirement to print the disclaimer on student certificates.
- The bench also ordered quarter-page advertisements to run in Deccan Chronicle and Eenadu on alternate days between June 1 and June 12, 2026, to reach prospective students in the region.
- All safeguards must be implemented before the next academic admission cycle, while the Supreme Court left the central trademark dispute open for the Delhi High Court to decide and urged an expedited hearing.
- The case began after Princeton University sued Vagdevi Educational Society, which has used the 'Princeton' name in Telangana since 1991, and the court said the measures seek to protect students from confusion and the US university's reputation.