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Support for College as Essential Falls to New Low, Gallup Finds

Rising college costs have made many question the payoff.

Overview

  • Only 35% of U.S. adults now call a college degree “very important,” down from roughly three-quarters in 2010.
  • Republicans show the steepest erosion, with 20% saying college is very important compared with 42% of Democrats.
  • Most still see some value, with 40% rating college as “fairly important” and 24% saying it is “not too important.”
  • Economic returns endure: households led by someone with a bachelor’s degree have a $132,700 median income versus $58,410 for high-school–led households, per Census data.
  • Coverage cites tuition and debt pressures, a softer job market and AI concerns, and rising interest in skilled trades as key reasons for the shift.