Overview
- Superstar Legend’s subsidiary and Unitree’s affiliate signed the JV agreement on Nov. 11 and announced it Nov. 12, creating Yuxing Entertainment Technology Co., Ltd. with equal ownership and a four‑member board split two per side.
- The JV’s mandate covers development, operation, promotion, and sales of consumer IP robots and derivatives, with exclusive rights over artist IP robots developed from both sides’ resources.
- Responsibilities are divided so Superstar Legend leads IP planning, design, AI interaction, licensing, media, and channels, while Unitree provides robot design, manufacturing, technical R&D, operations support, and training.
- Planned products include a pet four‑legged robot and a performance humanoid robot; the quadruped is slated to finish testing this year with mass production targeted for early next year.
- Recent traction includes distributor contracts for 1,000 quadrupeds worth over RMB 20 million and 5,000 units worth over RMB 100 million, while Superstar Legend’s shares jumped intraday by more than 18% after the JV news; the parties did not disclose investment amounts.