Supergirl’s Tepid Launch Poised to Cost Warner Bros. About $100 Million

Overview

• The film, which opened the weekend of June 26, earned roughly $37–38 million in North America and about $67–68 million worldwide.
• Trade reporting places Supergirl’s production near $170 million and marketing around $120 million, producing total outlays near $290–300 million and a break‑even need of roughly $300–375 million.
• With those finances and current box‑office trajectories, multiple industry sources now estimate theatrical losses clustering between about $80 million and $125 million, commonly cited near $100 million.
• Critical and audience response has been tepid — roughly mid‑50s on Rotten Tomatoes and a B‑ CinemaScore — which analysts say makes a strong box‑office rebound unlikely.
• The result has intensified industry debate over DC Studios’ approach to big budgets and lesser‑known characters and could push the studio toward lower‑cost projects and a sharper focus on bankable icons while it prepares upcoming titles such as Clayface and Man of Tomorrow.