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Supergirl Flops at Box Office and Puts DC on the Hook for Heavy Losses

Poor audience numbers coupled with mixed critical reviews are forcing Warner Bros. and DC Studios to reassess the new universe’s rollout strategy.

Overview

  • The Milly Alcock‑led Supergirl opened over the weekend of June 26 to roughly $37 million in North America and about $62–68 million worldwide, far below studio expectations and well short of the film’s high break‑even threshold.
  • Analysts and industry trackers now estimate large theatrical losses for Warner Bros., with common projections in the $85 million to $125 million range based on reported production and marketing costs near $170 million and about $120 million respectively.
  • Critics gave the film broadly mixed to negative reviews, aggregator scores landed in the mid‑range and audiences rated it a B‑ on CinemaScore, while turnout skewed older and male rather than the Gen Z female demographic the movie targeted.
  • The release has produced a heated media reaction that includes public attacks from right‑wing commentators, disputed reports of coordinated hit pieces on critics, and online body‑shaming of Alcock amid denials from her representatives.
  • Studio leaders say they remain committed to the planned DCU slate and Alcock’s future appearances, but observers warn the flop is a clear early stress test of James Gunn and Peter Safran’s reboot that could lead to budget tightening and shifts in release strategy.