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Super Mario Galaxy Tracking for $145–160 Million 3-Day, $160–175 Million 5-Day Debut Over Easter

High unaided awareness with strong first-choice intent and sparse competition has the sequel pacing ahead of the 2023 film at this stage.

Overview

  • Illumination, Nintendo and Universal open the animated sequel on Wednesday, April 1, positioning it for an Easter corridor launch.
  • Early projections from Box Office Pro reported by trades call the figures conservative, leaving room for upside as release nears.
  • Tracking shows especially strong appeal among men under 25 alongside broad interest across general audiences.
  • Current surveys outpace the first film at the same point, though the 2023 entry ultimately posted a $146.3 million three-day and $204.6 million five-day.
  • A24’s The Drama, starring Zendaya and Robert Pattinson, is tracking to a much smaller $15–25 million start, indicating limited direct competition.