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Super Bowl Spot to Promote Trump Accounts as Sign-Ups Top 1 Million

The campaign aims to accelerate enrollments for the new child investment accounts.

Overview

  • The 30-second pregame ad is paid for by nonprofit Invest America, and Bessent told Congress to look for it after the National Anthem.
  • Treasury says it is prepared for a flood of registrations, reporting more than 1 million households already enrolled ahead of an early-July launch.
  • The program provides a one-time $1,000 deposit for eligible children born from 2025 to 2028, invested in low-cost U.S.-stock index funds and generally unavailable until age 18.
  • Parents can elect an account now by using IRS Form 4547 when filing 2025 taxes, with an online application at TrumpAccounts.gov expected to open in mid-2026.
  • Officials project substantial long-term balances, though financial advisors caution those estimates may be optimistic and depend on sustained contributions and market returns.