Overview
- Last year’s Eagles–Chiefs drew a record 127.7 million average viewers across platforms, peaking at 137.7 million, with Nielsen reach at 182.8 million.
- The NFL title game has set successive highs since 2023 and still averages about 108.3 million over the past decade, dominating 19 of the 20 most-viewed broadcasts.
- Methodological shifts — nationwide out-of-home inclusion and “Big Data + Panel” — make recent viewership totals larger and less comparable to earlier eras.
- Ratings tell a different story, as the 2015 Patriots–Seahawks game posted a 47.5 household rating that outpaces recent Super Bowls despite lower raw viewers.
- For today’s Seahawks–Patriots matchup on NBC, analysts forecast another official high near 130 million and note NBC’s separate streaming counts could lift the combined figure.