Overview
- Nielsen’s expanded methodology that folds in out‑of‑home viewing and Big Data has pushed recent Super Bowl totals higher, producing consecutive record counts.
- By household ratings, which exclude out‑of‑home viewing, the 2015 Patriots–Seahawks game outperformed recent Super Bowls, underscoring how metrics can tell different stories.
- This year’s Patriots–Seahawks pairing features less-established star power, and both conference title games delivered multi‑year lows for the window, signaling potential softness in organic demand.
- NBC is expected to cite Adobe Analytics for streaming, as it did in 2022 with an 11.2 million figure based on viewers per stream, a separate count that can swell combined totals.
- Forecasts suggest Super Bowl LX could reach roughly 130 million viewers, though analysts emphasize this is a prediction and that future additions like co‑viewing measurement may further elevate reported numbers.