Overview
- Avocados From Mexico reports roughly 131 million kilograms shipped to the U.S. in the four weeks before the game, the highest pre‑Super Bowl volume on record, with retail prices down more than 19% year over year.
- Industry estimates for game‑week demand diverge, with Apeam projecting U.S. consumption above 127,000 tonnes—about 290 million fruits and roughly 15% higher than last year.
- Consultancy GCMA pegs the Super Bowl surge nearer 110,000 tonnes, about 250 million pieces valued at approximately $317 million in a single weekend.
- Michoacán officials say about 90% of exported fruit now carries Proforest Avocado certification that verifies deforestation‑free sourcing.
- ANPEC estimates extortion siphons 3%–5% of the avocado supply chain’s value and urges inclusion of exporters in a national anti‑extortion strategy, while Mexican retailers report lower local prices and households face a roughly 12.8% jump in Super Bowl gathering costs.