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8h ago

Super Bowl Ad Pushes Trump Accounts as Sign-Ups Top 1 Million

A nonprofit-funded spot is set to air Sunday to drive enrollment in $1,000 newborn investment accounts launching in July.

U.S. President Donald Trump arrives on stage before delivering remarks during the Treasury Department's Trump Accounts Summit at Andrew W. Mellon Auditorium on January 28, 2026 in Washington, DC.
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Overview

  • The 30-second commercial, funded by Invest America, is scheduled during NBC’s pregame coverage and a preview was posted on X.
  • Treasury Secretary Scott Bessent said registrations are already rising and the department is prepared for a surge after the ad airs.
  • More than 1 million households have registered since tax-season elections opened on January 26, with the program on track for a July start.
  • Parents can elect an account now via IRS Form 4547 when filing 2025 taxes, with an online option at Trumpaccounts.gov expected in mid-2026.
  • Eligible U.S.-born children from 2025 to 2028 receive a one-time $1,000 deposit invested in low-cost index funds and locked until age 18, as advisors caution that official long-term growth projections may be optimistic.