Overview
- A 30-second placement averages about $8 million, with some buys reported above $10 million.
- Sales were effectively completed before the NFL season started, reflecting exceptionally strong demand.
- NBC packaged Super Bowl inventory with February's Winter Olympics and the NBA All-Star weekend to maximize yield.
- The game’s draw regularly exceeds 100 million U.S. viewers, a scale that advertisers cite to justify the spend.
- The quoted airtime fees exclude creative production, talent, music rights and wider marketing, which can greatly raise total outlays.