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Sunderland Sells Majority Stake in Women’s Team to Bay Collective

Fresh backing promises facility investment to accelerate professional standards.

Overview

  • The club, which announced the deal Tuesday, will keep a minority stake as Bay Collective takes control.
  • The takeover still needs approval from football authorities before it can close.
  • Both parties say they will run the team together for the rest of the Championship season.
  • Bay Collective is led by former FA women’s technical director Kay Cossington, owns NWSL side Bay FC, and is backed by investment firm Sixth Street.
  • Sunderland says the partnership will fund upgrades to key facilities, including the Academy of Light, with multiple reports putting Bay Collective’s stake near 80%.