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SUNAT to Auction Cinestar Multicines Trademark in First 2026 Sealed-Bid Sale

The brand was seized from Top Rank Publicidad for unpaid taxes through a coercive collection proceeding.

Overview

  • The auction is scheduled for February 26 at SUNAT’s Arenales headquarters in Lima, with sealed bids submitted on site.
  • The trademark is appraised at S/1,316,837.64 with a base price of S/877,891.76, according to the official listing.
  • The sale is part of a broader public remate of 62 assets, including 61 properties in Lima and regions with aggregate values exceeding several tens of millions of soles.
  • Terms require a 30% deposit immediately after adjudication and payment of the balance by the fourth business day, with assets awarded on an as-is, where-is basis.
  • The auction concerns rights to the registered name only; Cinestar continues operating more than 15 locations and may bid to reacquire its brand.