Overview
- Juventus and adidas officially unveiled and put the club’s 2026/27 third kit on sale on Friday, with the black-and-gold jersey available at Juventus stores in Turin, Milan and Rome and on the club’s online shop.
- Across Europe and beyond, dozens of clubs have officially released 26-27 home, away and third kits this week, including Schalke, Sheffield United, Roma and Swansea, as brands complete seasonal rollouts.
- Leaks and insider photos remain widespread, with unreleased items such as FC Barcelona’s third track jacket and Internacional’s dragon third shirt appearing online and, in Internacional’s case, a limited pre-order of 2,006 numbered shirts listed on the club store.
- Adidas’s visible shift toward Trefoil and retro crests is moving heritage branding into more prominent kit slots, a commercial move intended to drive demand through nostalgia and numbered limited editions.
- Retail fallout from the compressed calendar is growing: early store listings and insider leaks are eroding launch control, while rushed production has raised quality, returns and counterfeit risks for clubs, suppliers and fans.