Overview
- Sugarland confirmed the Ride Or Die Tour, a 26-date U.S. run that will celebrate the 20th anniversary of their 2006 album Enjoy the Ride with shows from October through November.
- Ticket sales will include an initial presale window followed by a general on-sale and will be handled through standard outlets such as Ticketmaster and AXS.
- Jennifer Nettles and Kristian Bush have described Enjoy the Ride as a turning-point record for the duo and framed the tour as a direct celebration for longtime fans.
- The announcement was teased and then posted on the duo’s official Instagram and was discussed in media interviews, continuing a social-media–led promotion strategy.
- Enjoy the Ride went triple-platinum and Sugarland have sold nearly 10 million U.S. albums and won multiple Grammys, ACMs and CMAs, and the tour follows recent reunion-era touring that kept the duo active on the road.