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Subway Debuts First Value Menu With 15 Items Under $5

The move signals a fresh push to win price-sensitive diners.

Overview

  • Subway's Fresh Value Menu, introduced Tuesday, offers 15 entrĂ©es under $5 at participating U.S. locations.
  • The menu includes four Deli Faves six-inch subs for $3.99, Protein Pockets for $3.99, and a rotating Sub of the Day for $4.99.
  • Customers can upgrade any value item to a meal with chips and a drink for $2, and the Sub of the Day can become a footlong for $3 more.
  • Prices run higher in states with steeper costs such as California, Washington, Alaska and Hawaii.
  • The rollout joins recent low-price pushes from McDonald's and Taco Bell and follows earlier Subway discounts that drew franchisee pushback.