Overview
- Substack now offers native, auto-refreshing Polymarket embeds that writers can insert directly through the editor into both full posts and short Notes.
- Substack CEO Chris Best said roughly 20% of the platform’s top 250 revenue-generating publications had already used earlier prediction-market features introduced in 2024.
- Polymarket promoted the launch with the line “Journalism is better when it’s backed by live markets,” a message that prompted immediate pushback from reporters and commentators.
- Polymarket joined Substack’s sponsorship pilot, with the company paying select creators to include markets, as the firms deepen what Best described as Substack’s most extensive outside partnership.
- The tie-up extends a broader media trend that includes CNN’s partnership with Kalshi and Dow Jones displaying Polymarket data, even as critics cite insider-trading risks, morally objectionable markets, and fresh regulatory attention.