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Subaru’s Trailseeker Leads Short-Term EV Sales as 2027 Model Keeps Base Price

Subaru is holding the Trailseeker at $39,995 while adding a larger battery and faster, Tesla‑compatible charging to broaden the model’s appeal.

Overview

  • In recent months Subaru’s newly released Trailseeker and smaller Uncharted have overtaken the Solterra in retail sales, with the Trailseeker the brand’s top-selling EV in the latest reporting period.
  • Company specs for the 2027 Trailseeker keep the base MSRP at $39,995 and list a 74.7-kWh battery, 375 horsepower, 0–60 mph in 4.3 seconds, and up to 281 miles of range.
  • Subaru added a North American Charging Standard (NACS) port and battery preconditioning to the Trailseeker to enable DC fast charging at up to 150 kW and 10%–80% charges in roughly 28–35 minutes in normal conditions.
  • Through the first half of 2026 the Solterra still has the highest cumulative U.S. sales among Subaru EVs, reflecting early volume from that updated model even as buyer interest shifts to the newer SUVs.
  • Built on platforms developed with Toyota, Subaru’s wider EV lineup aims to marry its off-road DNA — standard Symmetrical AWD, higher ground clearance and towing on the Trailseeker — with greater charging access that could make ownership easier for mainstream buyers.