Overview
- Subaru announced the 2027 Ascent with a starting MSRP of $40,795 while keeping the turbocharged 2.4‑liter four‑cylinder, CVT and standard all‑wheel drive unchanged.
- The refresh adds practical but small features: third‑row USB‑C ports, a switch to disable door‑activated interior lighting, and an LED cargo light on higher trims.
- Exterior changes are limited to two new paint options offered as $395 choices alongside existing colors, with no major styling revisions.
- Subaru left base pricing largely intact but raised the destination fee from $1,450 to $1,495 and increased two higher trims by $100 each.
- The light update comes as Ascent sales have weakened sharply, falling about 21.1% to 44,400 units last year and showing further year‑to‑date declines, a trend that the modest 2027 changes are unlikely to reverse.