Overview
- MIDiA Research modeled U.S. demand using the Gabor–Granger method and a survey of more than 2,000 consumers.
- At $69.99, the study projects roughly 8.6% of U.S. adults would buy GTA VI, or about 22.9 million copies, generating around $1.6 billion in revenue.
- The analysis warns that a $100 launch price would reduce unit sales and overall revenue compared with the standard price.
- Survey responses show steep price sensitivity, with 79% of interested consumers likely to buy at $49.99 versus 16% at $149.99, and higher willingness among superfans not enough to offset broader demand loss.
- The report is advisory only as Rockstar and Take-Two have not announced a price, and the game remains scheduled for May 26, 2026.