Overview
- Disney opened full advance tickets for Avengers: Doomsday about four months before release and sources say its two‑day presale pace is roughly 65% ahead of the early run for Spider‑Man: Brand New Day.
- Warner Bros. and Legendary have started limited IMAX 70mm presales for Dune: Part Three that theatrical sources report produced dozens of sellouts while wide presales have not yet begun.
- Both studios are using platformed presales and format exclusives—IMAX 70mm runs for Dune and a multi‑format push for Doomsday—to drive early demand and lift per‑ticket revenue.
- Industry analysts caution that these early figures are provisional because no recent blockbuster has opened presales this far ahead, so final box‑office results will hinge on sustained sales and word‑of‑mouth.
- The strategy builds on recent premium‑format hits like Spider‑Man: Brand New Day and The Odyssey that re‑engaged audiences and set a high benchmark for holiday openings.