Overview
- THIS & THAT debuted at No. 1 on the Billboard 200 in the chart dated Aug. 22 with 369,000 equivalent album units for the week ending Aug. 13, according to Luminate.
- Traditional album sales made up 357,000 of the total while streaming equivalent albums equaled 11,000 units and track-equivalent albums totaled 1,000.
- All nine of Stray Kids’ Billboard 200 entries have debuted at No. 1, making them the first act to open their first nine charting albums at the top and tying the Rolling Stones for the second-most No. 1s by a group.
- The release was sold across 17 CD and vinyl variants and eight digital download variants with randomized collectible items, a strategy that materially boosted first-week physical sales and left streaming relatively small.
- The week is one of 2026’s largest by units and the second-largest by traditional sales behind BTS’ ARIRANG, a result verified by Luminate and reported by multiple outlets, and it may push labels to keep prioritizing collectible physical editions to drive chart placement.