Overview
- The Spargel- und Erdbeerhof Gut Holsterfeld opened a drive-in for strawberries, milkshakes, Spaghettieis and chocolate-covered fruit based on a model the manager saw in the Netherlands.
- The concept launched recently and went viral on TikTok on its first day, with visitors filming in the queue and amplifying demand across social platforms.
- The drive-in is now operating regularly and often produces long vehicle lines and localized traffic back-ups near the Rheine-Nord exit on the A30.
- Customers place orders from their cars at a terminal and some travel long distances to visit, with two customers reporting an about 80-kilometre trip from Gelsenkirchen.
- The idea reflects a wider shift toward on-farm diversification and experiential retail that social media can rapidly scale, which may prompt local traffic management or operational changes if demand continues.