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Strategy Starts Selling Bitcoin to Cover Dividends as Its Funding Model Strains

The company has begun monetizing holdings to meet rising preferred‑share obligations, a shift that highlights weakened liquidity and sparks calls for formal buy/sell rules.

Overview

  • Strategy disclosed in early July that it sold roughly $216 million of Bitcoin under a new monetization program to pay preferred dividends and replenish dollar reserves.
  • The firm still holds about 843,775 BTC but shows large unrealized losses because its average buy price near $75,476 exceeds current market levels.
  • STRC preferred shares carry a 12% coupon that has pushed annual cash obligations toward roughly $1.2 billion and sharply reduced the company’s dividend runway.
  • On‑chain analysts and market watchers are urging Strategy to set clear contingency rules and rebuild a multi‑month cash reserve to avoid forcing more loss‑realizing sales.
  • The episode exposes the limits of financing by issuing equity at NAV premiums and raises questions about dilution, refinancing risk, and whether other corporate Bitcoin treasuries face similar stress.