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Strategy Buys More Bitcoin as Shares Trade Far Below 2024 Peak

Investors treat the software maker as a leveraged proxy for Bitcoin.

Overview

  • The company bought 4,871 bitcoin in April for about $330 million, lifting its holdings to 766,970 coins at an average cost of $75,644 each.
  • Shares are about 73% below their November 2024 peak after Bitcoin fell, reflecting how closely the stock tracks the token.
  • Strategy still sells enterprise data analytics software, generating $477 million in 2025 revenue, but its results now hinge on its Bitcoin balance.
  • Management funds purchases through stock, preferred shares, and bonds, which amplifies gains and losses relative to Bitcoin’s price moves.
  • Analysts pitch the stock as a volatile, high-upside bet that could outperform if Bitcoin rebounds, though Motley Fool’s Stock Advisor left it off its latest top 10 list.