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Story Protocol Rebrands as The DATA Foundation to Build Onchain Registry for AI Training Data

The group plans an onchain registry to prove provenance, document licensing, record consent, enable payments.

Overview

  • The project announced the rebrand on June 25, 2026 and named Andrea Muttoni chief executive while Seung-yoon Lee moves to an advisory role and Avi Patel joins as chief data officer.
  • The DATA Foundation unveiled Trace, an onchain registry intended to create immutable receipts that record who owns data, who licensed it, consent terms, usage rights, and payment history.
  • The team says the existing $IP token will migrate automatically to a new $DATA token at a one-to-one ratio, requiring no action from current holders.
  • Kled is presented as the foundation’s anchor marketplace with the project claiming between 1.1 billion and 1.5 billion user-consented records in reporting, and Poseidon will act as the validation layer after its $15 million funding round.
  • These announcements describe planned infrastructure and integrations but do not show independent verification of Kled’s inventory, live large-scale licensing on Trace, or operational payouts to contributors yet, which will determine whether the system reduces legal risk for AI builders.