Overview
- New reporting names concrete product twins, including Griesson‑de Beukelaer’s Prinzenrolle appearing under Lidl’s Sondey, Aldi’s Biscotto and Rewe’s Ja at lower prices.
- Lorenz Crunchips and other snacks have cheaper lookalikes at Aldi, Lidl, Rewe and Penny, with examples showing savings up to 58 percent versus the branded packs.
- Supplier links identified for Kaufland include Müller for Milchreis and corner‑style yogurts, Arla for cream cheese, Hochland for processed cheese and Coppenrath & Wiese for cakes, while Zur Mühlen supplies bio meats for discounter labels.
- Quality findings highlight Lidl own‑brands scoring top marks: ÖKO‑TEST rated Alesto Studentenfutter and Maribel Bio agave syrup “very good,” Kania iodized salt “good,” and Stiftung Warentest gave the Silvercrest toaster a 2.0 alongside strong results for Cien cosmetics.
- Consumers can verify origins via the oval factory ID on animal products or by scanning barcodes with the MarkenDetektive app, with guidance noting typical savings around 30 percent and occasional minor recipe differences despite shared producers.