Overview
- The agency announced the representation on Thursday, May 28, 2026, confirming UTA will handle digital video and audio opportunities for Steven Rinella and his company MeatEater.
- MeatEater is already in production on season 14 of its flagship TV show and reaches roughly 1.8 million subscribers across Netflix, YouTube, and ad-supported channels.
- UTA said it will pursue expanded brand partnerships, television deals, distribution on FAST platforms, and a new live tour that MeatEater and the agency plan to roll out in the coming months.
- MeatEater produces a large podcast network — 17 series across nine feeds with about eight hours of weekly content — and UTA will include audio monetization and distribution in its representation.
- The deal reflects a broader industry trend of talent agencies professionalizing creator-led media by converting loyal audiences into sponsorship, distribution, and live-revenue streams while Rinella retains separate publishing representation with Europa Content.