Overview
- Curry’s Instagram video on Tuesday showed a gray-and-orange fabric band and ended with the Google logo, and Google said he has been working with its team with more details coming soon.
- Multiple outlets, citing Bloomberg, report the device is a Fitbit-branded fitness band without a display that offers basic functions at purchase with advanced features unlocked by a paid subscription.
- Reporting indicates the band will feed data into Google’s Gemini-powered Fitbit personal health coach in the app with guidance on recovery, mental health, cycle tracking, nutrition, and hydration.
- Coverage notes Google is expected to charge for the hardware unlike Whoop’s subscription-first approach, though Google has not confirmed specifications, pricing, or a release date.
- The teaser arrives as Whoop announced a $575 million raise at about a $10.1 billion valuation, highlighting growing investor interest in screenless wearables that shift insights from the wrist to the phone.