Overview
- Stella Artois, which unveiled the campaign Wednesday, debuted a Beckham-starring “Celebration” TV ad and announced the #AllRoundsOnBeckham sweepstakes.
- Fans 21 and over can follow @StellaArtoisUSA on Instagram, Facebook, or X to enter for beer money during every round of the tournament.
- The brand will set up curated viewing experiences in bars and roll out FIFA World Cup 2026 merchandise along with limited-edition packaging.
- The activations run during the 2026 World Cup, which begins June 11 in Mexico City and ends July 19 at MetLife Stadium in New Jersey.
- Stella positions the effort within Anheuser-Busch’s broader soccer investment, which includes support for the U.S. and Mexico national teams.