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Steiner Urges Liberty-Led Push to Grow MotoGP

He argues stronger broadcast presentation plus expansion into the U.S. could widen MotoGP's global audience under new ownership.

Formula One F1 - Belgian Grand Prix - Circuit de Spa-Francorchamps, Stavelot, Belgium - July 19, 2026 Former Haas team principal Guenther Steiner arrives ahead of the race REUTERS/Jakub Porzycki

Overview

  • Guenther Steiner, now CEO and owner of KTM Tech3, told reporters that Liberty Media can drive big commercial growth for MotoGP while keeping the on-track racing unchanged.
  • Steiner singled out presentation and event packaging as areas to improve, saying MotoGP should avoid changing the racing but learn from Formula 1’s broadcast and marketing approach.
  • Silverstone has secured the British Grand Prix through 2028, locking in a major European venue as MotoGP explores ways to raise attendances and fan interest.
  • KTM Tech3 announced Maverick Vinales will miss the weekend because of shoulder surgery and will be replaced by test rider Pol Espargaro, reflecting immediate operational shifts under Steiner’s leadership.
  • Liberty Media bought MotoGP’s parent company Dorna in 2024 and is cited as a precedent for commercial expansion in motorsport, though proposals for more U.S. races and wider rider diversification remain plans rather than confirmed changes.