Overview
- Steiff, which released the bear Tuesday, said it marks what would have been Queen Elizabeth II’s 100th birthday.
- The bear wears the late Queen’s lime green coat and matching hat with a pearl necklace and handbag, and its feet carry embroidery noting the centenary.
- The edition is limited to 4,996 bears, each individually numbered, priced at £289, and presented in a souvenir bag.
- To launch the item, Steiff staged a toy recreation of the 2022 Jubilee tea with Paddington in Newby Hall’s Tapestry Room, echoing the marmalade-sandwich moment.
- Steiff executive Ian Munro cited a partnership with Galerista and described the release as a tribute positioned for collectors.