Overview
- Valve overhauled Steam’s tagging system, adding 17 new tags, removing 28, and updating several others to improve game discovery and recommendations.
- The new ‘Bullet Heaven’ tag covers auto-attacking, upgrade-focused swarm survival games, with a live store page featuring Vampire Survivors, Deep Rock Galactic: Survivor, and Megabonk.
- Valve removed broad adult-content labels such as ‘NSFW’ and ‘Mature’, saying they overlap with specific tags like Sexual Content, Violent, and Gore.
- Several tags were renamed or merged to cut confusion, including Clicker to Incremental, Conversation to Dialogue Heavy, Pool to Billiards, Jet into Flight, and Unforgiving into Difficult.
- Steam highlighted how tags drive visibility at scale by noting Singleplayer and Indie appear on roughly 98,000 and 82,000 games, and coverage shows some debate over the ‘Bullet Heaven’ name versus ‘Survivors-like’.