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Steam Pulls in $11.1 Billion in First Half of 2026

Alinea Analytics says $70-priced blockbusters, rising players in China, viral multiplayer hits and strong back-catalog sales are driving the surge and worsening discoverability for smaller studios.

Overview

  • Alinea Analytics estimates Steam generated about $11.1 billion in gross revenue in the first half of 2026, putting the platform on pace for its most lucrative year on record.
  • A small set of high-priced new releases produced outsized returns, with titles such as Forza Horizon 6, Resident Evil Requiem and Crimson Desert each approaching $200 million in Steam sales.
  • Back-catalog sales still account for the bulk of spending, with new releases making up less than one-fifth of revenue and that share falling year on year.
  • The report credits growth in China, viral multiplayer hits and returning publishers who abandoned standalone launchers for Steam as central drivers of the revenue spike.
  • Analysts warn the concentration of spending on a few big games and catalog longevity is making discoverability harder for small studios and could reinforce Steam’s dominant market role, raising risks for competition and developer livelihoods.