Overview
- Steak ’n Shake says same-store sales have risen sharply since it began taking Bitcoin via the Lightning Network in May 2025.
- Bitcoin receipts are directed to a Strategic Bitcoin Reserve that the company says funds employee bonus payouts in BTC with a multi‑year vesting schedule.
- Multiple outlets, citing BitcoinTreasuries, report the reserve holds roughly 161 BTC valued at about $11 million.
- The company disclosed additional Bitcoin exposure in January, describing notional additions totaling about $10–$15 million tied to the reserve.
- Executives previously cited an initial roughly 10% sales uplift and about 50% lower processing costs on crypto payments, while critics continue to press for third‑party proof linking Bitcoin acceptance to the sales increase.