Overview
- Steak 'n Shake, which announced the hire Tuesday, named Michael Boes its first Chief MAHA officer to guide nutrition and ingredient goals.
- Boes previously served as a senior adviser at HHS under Robert F. Kennedy Jr. and helped develop the 2025–2030 Dietary Guidelines.
- The company says he will lead a review of ingredient sourcing, nutrition standards and kitchen methods, with further initiatives to be detailed later in 2026.
- The appointment builds on recent shifts that include frying in 100% beef tallow, offering cane‑sugar Coca‑Cola and removing microwaves, changes the owner says supported a 10.2% same‑store sales gain in 2025.
- The announcement drew both praise from MAHA backers including President Donald Trump and ridicule from some customers on social media who questioned the health claims and the overt political branding.