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Steak 'n Shake Launches 21-Cent Bitcoin Bonus for Hourly Staff

The chain ties a broader Bitcoin push to a first-quarter 15% same-store sales gain.

Overview

  • The company began paying an extra 21 cents in Bitcoin per hour to all hourly employees on March 1 at company-operated locations.
  • Steak 'n Shake also committed $1,000 contributions to Trump Accounts for employees' children, as stated in its announcement.
  • The company reported domestic same-store sales up 15% so far in the first quarter, positioning the result as sector-leading.
  • Steak 'n Shake says it has accepted Bitcoin via the Lightning Network since May 2025, claiming roughly half the payment processing cost and a sales lift of more than 10% in the next quarter.
  • Reaction online is mixed, with some praising the move and others criticizing the bonus as too small or a publicity play.