Overview
- A Staysure-commissioned poll of 2,000 adults found over-50s are most irritated by assumptions that they are bad with technology, resistant to change, or uniformly well-off.
- Adults in their 50s reported lifestyle habits that counter stereotypes, averaging three hours of gaming weekly, two long-distance runs, and up to four friends’ holidays for 43%.
- Generations differ on when ‘old’ begins, with people aged 50–59 citing 68, while under-30s place it at 56 years and 11 months.
- Staysure released a tongue-in-cheek TV advert featuring the choir Somewhere 2 Sing performing “Where the Sun Don’t Shine.”
- A nationwide adult-choir competition invites UK groups to submit renditions of the song for a £20,000 prize by April 12, 2026, as the poll also cites singing’s mood and stress benefits.