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STARZ Rolls Out 50 Cent‑Produced Boxing Drama 'Fightland' After Star-Studded New York Premiere

The network is using Curtis '50 Cent' Jackson’s music-driven promotion and an international production to signal a push toward owning franchisable television IP.

Overview

  • The series held a red carpet world premiere at Jazz at Lincoln Center on Tuesday, July 21, where the first episode screened to strong audience reaction and 50 Cent delivered surprise live performances.
  • STARZ confirmed that Fightland will launch in the U.S. on Friday, July 31 with new episodes streaming weekly on the STARZ app, on-demand services, and a linear broadcast window.
  • A UK release has been set for Thursday, August 27 when Fightland will debut on Sky and NOW, reflecting the show’s planned staged international rollout.
  • Curtis '50 Cent' Jackson executive produced the show through G-Unit Film & Television with co-creator Marlon Smith and director Sebastian Thiel, and the cast is led by Howard Charles with Nicholas Pinnock and Deborah Ayorinde among the ensemble.
  • STARZ calls Fightland its first wholly owned original series, a move that positions the network to build long-term franchise value and to leverage cross‑media promotion and music partnerships that could expand the show beyond weekly episodes.