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Startups Tokenize Pokémon Cards as On‑Chain Trades Grow but eBay Keeps Price Power

An exclusive supply pact and rising token volumes test whether faster, on‑chain transfers can overcome entrenched liquidity and price discovery held by legacy marketplaces.

Overview

  • Blockchain platforms match individually graded physical cards with one‑to‑one digital tokens and store the cards in professional vaults so owners can trade instantly without shipping the item.
  • ATH Labs’ Deadstock says it secured exclusive access to Japan Trading Card Center inventory to scale tokenized supply, giving the startup a steady source of high‑grade cards for minting.
  • Tokenized markets show measurable activity, with platforms like Courtyard reporting nontrivial 30‑day volumes, but those totals remain far smaller than eBay’s established marketplace sales that set prices for collectors.
  • Industry analysis flags that some crypto trading volume comes from gamified mechanics such as pack openings and buyback programs, which can inflate activity without reflecting traditional collector‑to‑collector demand.
  • Experts warn tokenization reduces settlement frictions but does not remove collectible risks: graded provenance, scarce supply, and nostalgia-driven swings keep rare cards illiquid and price‑volatile.