Overview
- Starbucks confirmed on June 2 that the Unicorn Frappuccino will return for one weekend late in the summer but did not disclose exact dates or which stores will take part.
- The drink first went viral after its 2017 launch for bright pink-and-blue swirls and a color-changing effect that drove long lines and heavy social sharing.
- Starbucks briefly offered the beverage at Coachella earlier this year, a move reporters say likely tested demand ahead of the wider announcement.
- The company rolled out a broader summer menu in May with new and returning items, and it positioned the Unicorn comeback as a short, attention-grabbing capstone to that season.
- Starbucks has not said whether the recipe will match the 2017 version or whether the drink will be available in the U.K., and stores could face higher customer traffic and staffing strain during the limited run.