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Starbucks' Viral Bearista Cup Hits UK Stores Under One-Per-Customer Limit

Quick sell-outs at selected branches prompted £27.95 cups to appear online at steep markups.

Overview

  • The bear-shaped glass tumbler launched in the UK on 15 January at selected stores with a strict one-per-person policy and availability only while stocks last.
  • Starbucks set the UK price at £27.95, with purchases available in store only.
  • Customers reported pre-dawn queues and rapid sell-outs, with some branches said to have received as few as four cups.
  • Resale listings appeared within hours on eBay and Vinted, commonly priced around £78–£146, with some advertised much higher, including a £650 listing.
  • The UK rollout follows a US debut in November that sold out within hours and prompted a company apology over limited stock.