Overview
- Seasonal items arriving March 3 include Toasted Coconut Cream Cold Brew, Toasted Coconut Latte, the limited-time Iced Ube Coconut Macchiato and a new Frog Cake Pop.
- Lavender returns with Iced Lavender Cream Chai alongside the Iced Lavender Cream Matcha, Iced Lavender Latte and Lavender Crème Frappuccino.
- A dedicated matcha menu begins rolling out next week, followed by a premium chai recipe that lets customers adjust sweetness and spice, with customizable Energy Refreshers slated for later this spring.
- Ingredients moving to year-round status include toasted coconut syrup and sugar-free caramel as Starbucks leans into flavors like ube, coconut, pistachio and lavender.
- The Rewards update debuts in March with Green, Gold and Reserve tiers, new Star earning rates and expiration rules, and perks such as Free Mod Mondays, personal-cup bonuses and reload rewards, affecting 35.5 million U.S. members.