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Starbucks Sets Jan. 15 UK Launch for Viral Bearista Cup With One-Per-Customer Limit

The controlled rollout follows a U.S. debut that sold out quickly, prompting a company apology.

Overview

  • Starbucks confirmed on Instagram that the teddy bear–shaped cold cup arrives in UK stores on 15 January with a one-per-customer cap while stocks last.
  • Availability may vary by location, and stores are expected to have limited quantities, with some branches not participating.
  • No UK price has been announced, though outlets estimate about £22 based on the US $29.95 retail.
  • Following backlash over the US launch, Starbucks offered Bearista cups as prizes in its Starbucks for Life game and has told Rewards members to watch for possible additional opportunities.
  • High demand is fueling inflated resale listings and third‑party alternatives, with bear-shaped cups on Amazon and expensive resales appearing on eBay.