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Starbucks Rolls Out Three‑Tier Rewards Program as Customers Criticize Reduced Value

Starbucks says the redesign rewards frequent app interaction more than simple spend.

Overview

  • Members were auto‑assigned to Green, Gold, or Reserve based on Stars earned in 2025 as the program went live nationwide this week.
  • Tier thresholds and earning rates now differ by level: Green (0–499 Stars) earns 1 per $1, Gold (500–2,499) earns 1.2, and Reserve (2,500+) earns 1.7.
  • A new 60‑Star option gives $2 off any item, and all members get one monthly Free Mod Monday customization starting March 16.
  • Stars no longer expire for Gold or Reserve members, while Green can preserve Stars through monthly account activity; Gold gets at least four extra Double Star Days per year and Reserve at least six, with bonus Stars also offered for digital reloads.
  • Reaction on TikTok and other platforms skewed negative, with creators arguing the update requires more spending to reach rewards despite new promotions and limited‑time tier drinks.